Constellation: 'We've seen no impact to our operations'īased on recent IRI retail trends, Constellation Brands says sales of Corona Extra saw dollar sales up 5% in the US in the latest 4-week period ending February 16: nearly doubling the 52-week trend for the brand.ĭepletion trends for Corona Extra for the first two months of this calendar year through February 26, as well as the month of February, have also outpaced their 52-week trend, adds Constellation Brands. For the virus, the name comes from the crown-like spikes on their surface. In the case of the Corona beer brand, the crown logo is displayed on every bottle. The name 'corona' comes from Latin, meaning 'crown'. US and global searches for 'corona beer virus' have indeed peaked twice: firstly at the end of January and then at the end of last week.īut while a number of news outlets and social media posts have published stories reporting a drop in sales for the brand, Constellation Brands hit out on Friday (February 28) with a response to address ‘unfounded concerns’ about the impact of the COVID-19 virus on the Corona brand. Meanwhile, a YouGov survey published on Wednesday (February 26) said Corona Extra’s ‘Buzz score’ – a measure of positive or negative associations with a brand – had dropped since the beginning of the year.Ī number of stories have also charted the rise in Google searches for ‘corona beer virus’, suggesting consumer confusion between the beer brand and the virus. While the brand has claimed that consumers understand there's no linkage between the virus and the beer company, this is a disaster for the Corona brand." In publishing the results, Ronn Torossian, founder and CEO of 5WPR, said: "There is no question that the Corona beer is suffering because of the coronavirus.
And it said 16% of beer drinking Americans were confused about whether Corona beer is related to the coronavirus.* PR firm: '38% of beer-drinking Americans would not buy Corona'Ī survey from PR firm 5W Public Relations, published on Thursday (February 27), said that ‘38% of beer-drinking Americans would not buy Corona under any circumstance’. The brand has attracted numerous articles and social media posts claiming that the brand has been losing sales and brand equity due to its unfortunate naming similarity with the coronavirus outbreak.īut Constellation Brands says dollar sales of Corona Extra were in fact up 5% in the US in the week ending February 16. Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.
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